Woman-Founded · New York ✦ Saffron · Rose · Turmeric · Bakuchiol ✦ New Formulations ✦ Clean · Vegan · Cruelty-Free ✦ Ayurvedic Heritage ✦ The Ritual is Yours ✦ New Packaging ✦

Prana Beauty & Wellness · New York

The Ritual
Is Being
Reimagined.

Rooted in seven Ayurvedic sutras — six products, one ritual for skin that truly thrives.

PRANA... the breath that moves through all living things.

✦ Be first. Join the ritual.

No spam. Ritual letters only. Unsubscribe anytime.

✦ 936 women already on the waitlist

✦ 4.9 / 5 rating | ✦ 8,000+ women in ritual | ✦ Clean · Vegan · Woman-founded

✦ Launching In

00 Days

00 Hours

00 Mins

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"The ritual is yours. It always was."

Six Products · Four Elevated · Two New · Launching April 27

Six Products
Seven Prana Sutras

Elevated

Pure Rose Water Toning Mist

Face Mist/Toner

The step that changes everything.

Elevated

Turmeric & Sandalwood Mask

Face Mask

The Sunday ceremony. Three days of glow.

Elevated

Saffron Glow Serum

Face Serum

Liquid Kashmir saffron. Seven days to radiance.

Elevated

Bakuchiol Night Serum

Face Serum

Nature's retinol. Overnight renewal.

New Formula

Saffron Radiance Moisturizer

Moisturizer

Triple butter base. The night ritual, sealed.

New formula

Rose Jasmine Cleanser

Face Cleanser

Every ritual begins here.

✦ Founded by Prabha Iyer · New York

The Ritual
Was Always Yours.

She didn't find it. She built it. In 2022, Prabha Iyer walked the beauty aisle and felt the gap — between what she knew worked and what was being sold. Generations of Ayurvedic wisdom, reduced to a buzzword on a label. So she went back to the source. Ancient sutras. Modern science. Six formulations built from the ground up. Today, 11,000 women are living their ritual. PRANA Beauty — rooted in wisdom. Made for now.

Prabha Iyer

Founder · Prana Beauty & Wellness

5,000 Years of Wisdom

Every formula traced to classical Ayurvedic texts. Ancient intelligence, clinical validation. Nothing invented. Everything remembered.

Zero Compromise

No parabens. No sulfates. No synthetic fragrance. No petroleum derivatives. No exceptions. Clean is not a marketing word here, it is a standard.

The Prana Sutras

Seven complete ritual sets: SHUDDHI, TEJAS, SOUNDARYA, CHIRAYU, DINACHARYA, SWAPNA, ABHYANGA, each named in Sanskrit, each a complete Ayurvedic system for your skin.

Shuddhi · Purification ✦ Tejas · Inner Radiance ✦ Soundarya · True Beauty ✦ Chirayu · Long Life ✦ Dinacharya · Morning Ritual ✦ Swapna · The Restorative Dream ✦ Abhyanga · Sacred Anointing ✦

✦ Follow the Journey

Watch the Ritual
come to life.

Behind-the-scenes. Product reveals. Prabha's own ritual. It's all happening on Instagram first.

Follow @pranabeautywellness →

@pranabeautywellness ·

Discover skincare that's intelligent, clean and deeply rooted in timeless tradition. At PRANA Beauty, we combine the wisdom of Ayurveda to create a collection of vegan, cruelty-free and eco-conscious skincare designed for your unique skincare needs.

Each formula is crafted with potent botanicals, adaptogens, and Ayurvedic herbs - proven through centuries of use - while technology helps match you to the products your skin truly craves.

Hear What They Love

Noticed visibly healthier, glowing skin in just two weeks of switching to Prana’s all-natural skincare.

Said they feel more connected to their self-care ritual thanks to our Ayurvedic-inspired formulas.

Reported smoother, deeply nourished skin without irritation, redness, or dryness.

"Be First. The Ritual Launches April 27"

Join the Prana Beauty & Wellness ritual and be the first to discover ancient secrets for modern skin. Plus, enjoy a special welcome gift with your first order.

The Ritual
Is Being
Reimagined.