Woman-Founded · New York ✦ Saffron · Rose · Turmeric · Bakuchiol ✦ New Formulations ✦ Clean · Vegan · Cruelty-Free ✦ Ayurvedic Heritage ✦ The Ritual is Yours ✦ New Packaging ✦

Prana Beauty & Wellness · New York

The Ritual
Is Being
Reimagined.

Rooted in seven Ayurvedic sutras — six products, one ritual for skin that truly thrives.

New packaging . 2 New Products.

✦ Be first. Join the ritual.

No spam. Ritual letters only. Unsubscribe anytime.

✦ 936 women already on the waitlist

✦ 4.9 / 5 rating | ✦ 8,000+ women in ritual | ✦ Clean · Vegan · Woman-founded

✦ Launching In

00 Days

00 Hours

00 Mins

00 Secs

"The ritual is yours. It always was."

Six Products · Four Elevated · Two New · Launching April 27

Six Products
Seven Prana Sutras

Elevated

Pure Rose Water Toning Mist

Face Mist/Toner

The step that changes everything.

Elevated

Turmeric & Sandalwood Mask

Face Mask

The Sunday ceremony. Three days of glow.

Elevated

Saffron Glow Serum

Face Serum

Liquid Kashmir saffron. Seven days to radiance.

Elevated

Bakuchiol Night Serum

Face Serum

Nature's retinol. Overnight renewal.

New Formula

Saffron Radiance Moisturizer

Moisturizer

Triple butter base. The night ritual, sealed.

New formula

Rose Jasmine Cleanser

Face Cleanser

Every ritual begins here.

✦ Founded by Prabha Iyer · New York

The Ritual
Was Always Yours.

She didn't find it. She built it. In 2022, Prabha Iyer walked the beauty aisle and felt the gap — between what she knew worked and what was being sold. Generations of Ayurvedic wisdom, reduced to a buzzword on a label. So she went back to the source. Ancient sutras. Modern science. Six formulations built from the ground up. Today, 11,000 women are living their ritual. PRANA Beauty — rooted in wisdom. Made for now.

Prabha Iyer

Founder · Prana Beauty & Wellness

5,000 Years of Wisdom

Every formula traced to classical Ayurvedic texts. Ancient intelligence, clinical validation. Nothing invented. Everything remembered.

Zero Compromise

No parabens. No sulfates. No synthetic fragrance. No petroleum derivatives. No exceptions. Clean is not a marketing word here, it is a standard.

The Prana Sutras

Seven complete ritual sets: SHUDDHI, TEJAS, SOUNDARYA, CHIRAYU, DINACHARYA, SWAPNA, ABHYANGA, each named in Sanskrit, each a complete Ayurvedic system for your skin.

Shuddhi · Purification ✦ Tejas · Inner Radiance ✦ Soundarya · True Beauty ✦ Chirayu · Long Life ✦ Dinacharya · Morning Ritual ✦ Swapna · The Restorative Dream ✦ Abhyanga · Sacred Anointing ✦

Meet Our Best Sellers

Turmeric and Sandalwood
FaceMask

$52.00

Saffron
Brightening Serum

$89.00

Bakuchiol
Anti-aging Serum

$79.00

Rose & Jasmine Face

Cleanser

$32.00

Shop All

✦ Follow the Journey

Watch the Ritual
come to life.

Behind-the-scenes. Product reveals. Prabha's own ritual. It's all happening on Instagram first.

Follow @pranabeautywellness →

@pranabeautywellness ·

Experience the Power of All-Natural Beauty

Nurture your skin. Nourish your soul. Transform your wellness ritual with PRANA — where every skin care is a celebration of nature, rooted in Ayurvedic wisdom and crafted with intention. Join a conscious beauty movement that honors your health and the planet.

Elevate Your Daily Ritual

98%

Happy Customers

8.000+

Women Trust Us With Their Skin

4.83 Average Rating

98%

Happy Customers

8.000+

Women Trust Us With Their Skin

4.83 Average Rating

Discover skincare that's intelligent, clean and deeply rooted in timeless tradition. At PRANA Beauty, we combine the wisdom of Ayurveda to create a collection of vegan, cruelty-free and eco-conscious skincare designed for your unique skincare needs.

Each formula is crafted with potent botanicals, adaptogens, and Ayurvedic herbs - proven through centuries of use - while technology helps match you to the products your skin truly craves.

PRANA AI Skin Scan

Ayurvedic wisdom meets artificial intelligence.

Using advanced image-analysis technology, our PRANA AI Skin Scan is a tool that evaluates key skin health markers and delivers a detailed report with targeted product recommendations—customized for your concerns within seconds.

Ayurvedic wisdom meets artificial intelligence.

Scan Your Skin Now

Hear What They Love

Noticed visibly healthier, glowing skin in just two weeks of switching to Prana’s all-natural skincare.

Said they feel more connected to their self-care ritual thanks to our Ayurvedic-inspired formulas.

Reported smoother, deeply nourished skin without irritation, redness, or dryness.

"Explore the Seven PRANA SUTRAS for radiant skin transformation "

Join the Prana Beauty & Wellness ritual and be the first to discover ancient secrets for modern skin. Plus, enjoy a special welcome gift with your first order.

Clean & Green

Cruelty Free

Ayurvedic Ingredients

Vegan

Clean & Green

Cruelty Free

Ayurvedic Ingredients

Vegan

“Beauty with Purpose: Driven by the United Nations Sustainable Development Goals.”

SUSTAINABILTY: At PRANA Beauty we are promoting beauty and wellness in a way that aligns with the principles of sustainability and the UN SDGs, contributing to a healthier planet and society.

WE SUPPORT SDGS

PRANA Turmeric & Sandalwood Mask Coming Soon in New Sizes

Our best-selling mask is arriving soon in two brand-new formats – 110 ml for regular users who want more of what they love, and 60 ml as a convenient travel-friendly or trial size. Featuring the trusted blend of turmeric, sandalwood, vitamin C, and detoxifying clay, this mask delivers powerful skincare benefits. It deeply hydrates, fades dark spots and acne marks, revives dull, tired skin, and provides anti-aging effects with antioxidant support.

Now available in sleek, modern packaging – perfect for every skincare ritual. Stay tuned and be among the first to experience it in its new form!