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11,000+
Women who left synthetic skincare behind
100%
Clean · Vegan · No Parabens · Cruelty-Free
The PRANA SUTRAS
Six Formulations.
One Complete Ritual.
Each product stands alone. Together they become a RITUAL — morning, night, weekly reset.
Saffron Collection AM Ritual
Saffron Glow Serum
Liquid Kashmir Saffron. Seven Days to visible radiance
$89
or $75/mo · subscribe & save
Buy Now
Saffron Collection PM Ritual
Saffron Radiance Moisturizer
Triple-butter Ayurvedic face cream — Kokum, Shea and Cocoa
$72
or $61/mo · subscribe & save
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Weekly Reset Sunday Protocol
Turmeric & Sandalwood Purifying Mask
Three-clay Ayurvedic face mask — Bentonite, French Pink Clay, Kaolin clay
$52
or $44/mo · subscribe & save
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Night Ritual · PM Ritual
Bakuchiol Night Restorative Serum
Everything retinol promised. Delivered by a plant, not a lab. Without the irritation, the purging, the sun sensitivity, or the six-week adjustment period.
$79
or $67/mo · subscribe & save
Buy Now
Rose Collection · AM + PM
Rose Jasmine Milk Cleanser
The ritual begins here. And how it begins determines everything that follows.
$32
or $27/mo · subscribe & save
Buy Now
Rose Collection · AM + PM
Pure Rose Water Toning Mist
The step most people skip. The one that changes everything.
$35
or $29/mo · subscribe & save
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Prabha Iyer
Founder · Prana Beauty & Wellness · New York
The Moment It Started
Prabha came to New York carrying her grandmother's rituals and a deep passion and knowledge of Ayurveda— and found nothing in the beauty aisle that matched what she already knew worked. So she built it.
11,000+
Women in ritual
5,000
Years of Ayurvedic Science
100%
Woman-founded
Watch the brand film — 2 minutes
The Prana Sutras · Daily Practice
Return to Your True Self
These are not skincare routines. They are the ancient practices your skin has always known.
Morning Ritual
Dinacharya — the art of beginning
01
Rose Jasmine Milk Cleanser
Lifts overnight buildup. The ritual starts here.
$32
$27
01
Pure Rose Water Toning Mist
Restores pH. Primes skin for everything that follows.
$35
$29
01
Saffron Glow Serum
Liquid Kashmir saffron. Carries your glow all day.
$89
$75
Save $23
$156
$132
★★★★★ "My skin has never looked better before 8am."
Nighttime Ritual
Swapna — the restorative dream
01
Rose Jasmine Milk Cleanser
Release the day. Emulsifies without stripping the barrier.
$32
$27
01
Bakuchiol Night Restorative Serum
Nature's retinol. Resurfaces and firms through the night.
$79
$67
01
Saffron Radiance Moisturizer
Triple hyaluronic acid seals everything in overnight.
$72
$61
Save $27
$183
$155
★★★★★ "Eight weeks in — I genuinely look different."
Weekly Spa Ritual
Abhyanga — sacred self-anointing
01
Rose Jasmine Milk Cleanser
Bare, clean skin first. The clay needs direct contact.
$32
$27
01
Turmeric & Sandalwood Purifying Mask
12–15 minutes. Your Sunday ceremony. Three days of glow.
$52
$44
01
Saffron Glow Serum
Finish with Kashmir saffron. Radiance held for three days.
$89
$75
Save $25
$173
$147
★★★★★ "The Sunday ritual I've been doing for 6 months."
Find Your Ritual
Two Paths. One Ritual.
Scan your face with AI in 30 seconds — or answer 3 quick questions. Either way, we'll build your perfect Prana ritual.
Fastest
Hydration
Pigmentation
Texture
Elasticity
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Live · AI-Powered · Real-Time
Your Skin.
Your Ritual.
30 Seconds.
01
Open your camera — no app needed
02
AI reads 6 skin health markers in real time
03
Receive your personalised Prana ritual
Free · No account required · 30 seconds
OR
3 Questions
Not Sure Where to Start?
Answer 3 questions and we'll build your personal Prana ritual — the exact products your skin needs, in the exact order to use them.
