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How to find if a beauty brand is cruelty-free?

How to find if a beauty brand is cruelty-free

Cruelty-free beauty has quickly become a topic of great discussion among consumers today, especially if they care for animals or are making ethical purchases. But, How to find if a beauty brand is cruelty-free? If this topic interests you too, here's some guidance to help identify whether a brand truly meets these criteria!

1. Look For Cruelty-Free Logos

One simple way of finding cruelty-free brands is to search for certified logos on product packaging.

  • Common Cruelty-Free Logos Leaping Bunny: One of the most trusted cruelty-free certifications available today, this logo guarantees no animal testing was used during any stage of product development.
  • PETA Beauty Without Bunnies Logo: Another widely recognized symbol is PETA's Beauty, which verifies brands as not conducting or funding animal testing practices.
  • Select Cruelty-Free Products: If a brand displays this logo, that indicates they meet stringent cruelty-free criteria and comply with industry best practices.

These logos verify that the products you buy are cruelty-free. If you’re looking for a natural mouthwash, check out our coconut mint pulling oil, which is both refreshing and cruelty-free.

2. Research Your Brand's Website

Many cruelty-free brands take great pride in publicly proclaiming their animal testing policy on their website.

What to Look For on a Website

  • Check their Animal Testing Policy: Look out for clear statements saying, "We do not test on animals" and confirm their ingredients are cruelty-free.
  • Third-Party Testing: Before purchasing, verify that no third-party testing occurs at your brand. Some companies outsource animal testing services instead.
  • Parent Company: Sometimes cruelty-free brands may be owned by companies that don't agree with this ethos, so take time to decide if these brands suit you before supporting them.

Learn more about our hassle-free Prana return policy to shop with confidence.

3. Employ Cruelty-Free Apps 

There are various apps designed to make it easier to identify whether a brand is cruelty-free when shopping.

  • Cruelty-Cutter: With this app, you can instantly determine whether a product meets cruelty-free criteria by scanning barcodes.
  • Leaping Bunny App: With this tool, you can quickly access cruelty-free brands for ethical purchasing decisions.
  • Bunny Free App: Created by PETA, this application enables users to search brands to determine whether or not they test on animals.

These apps provide valuable resources that enable users to make educated decisions when on the go.

4. Analyse Online Reviews 

Reviews or blogs from customers or bloggers may provide more insight into whether a brand adheres to cruelty-free standards.

What to Look Out for in Reviews

  • Trustworthy Sources: When researching products made from animal cruelty-free material, always read reviews by respected bloggers or websites like Ethical Elephant or Logical Harmony.
  • Transparency: Be wary of vague claims like, "Not tested on animals." This might imply the final product wasn't, while perhaps individual ingredients might have been tested on animals.

Reviewing online reviews can give you a deeper understanding of a brand's business practices and operations. At Prana Wellness, we prioritize cruelty-free products that promote health and beauty.

5. Reach Out Directly for Assistance

If in doubt, the easiest and best way to determine whether a brand is cruelty-free is to directly ask.

What Questions to Ask the Brand

  • Does your product undergo animal tests at any stage in production?
  • Are your ingredients cruelty-free?
  • Are You Selling Products Where Animal Testing Is Required?

Genuine cruelty-free brands will give a straightforward response.

Final Thoughts

How to find if a beauty brand is cruelty-free? - Locating cruelty-free brands may take some effort, but the effort pays off! By checking for logos on websites or apps as well as reading reviews or reaching out directly, you can ensure you're supporting cruelty-free beauty and making informed purchases.

At Prana Beauty, our ethical products align with your ethical choices. Check out natural retinol bakuchiol and brightening saffron serum crafted with care and consideration for animals!